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6 tips for hiring for your new business

tips for hiring for your new business

As much as you want to, it is impossible for a founder to run an entire business single-handedly. With the growing demands of business, therefore, it is important to recruit trusted, reliable employees. Apart from aiding in different aspects of work, your employees will add their own skill sets to the business, which can be beneficial to the company in its road to success.

Recruiting new employees is time consuming and oftentimes frustrating, especially when weeding through hundreds or even thousands of unqualified applicants. To add to the stress, making a poor hiring decision or allowing the perfect CV to get buried in mounds of others can have dire consequences.

To help you make the right choice, here are some tips that you can use when you have a vacancy:

1. Be honest

Be honest when writing the job listing and be specific about your requirements, the skills you are looking for and what your company is like. Giving sufficient details about your demands will save you a lot of time sorting through resumes that are not the right fit.

2. Don’t rush

The last thing you want to do is re-hire for the same position after six months because you made the mistake of accepting an “okay” candidate. To get it right the first time, make sure you ask good interview questions that get beyond the surface to reveal the applicant’s true nature. Personality tests are also an excellent tool for ascertaining whether an applicant is the right fit for your business.

3. Don’t forget references

Although you may want to get through the hiring process as quickly as you can, take the time to investigate further than the face-to-face interview. Ask for references from former supervisors and follow up with a personal phone call to all references. Definitely check out applicants’ social media accounts, as these reveal how people present themselves to others, how they spend their time outside of the office, and what is important to them, all key aspects you might not be able to get from an interview.

4. Look beyond traditional job sites

Even though job sites are the first place one looks when job hunting, there are several places you can post your job advert in search of the right candidate. Post vacancy announcements on your social media sites, forums, or any other place where your business is popular. And don’t overlook your network – ask fellow colleagues, family members, and friends if they know anyone who is the right fit for the post.

5. Consider recruitment agencies

If budget allows, you can transfer the recruitment process to the respective agency who deals in finding the right prospects for specific companies. They do the dirty work of shortlisting candidates and provide you with a few interview-ready applicants. This not only saves time but also the hassle of narrowing down from the piles of CVs. Of course, recruitment agencies charge on a commission basis which is typically 10 – 20% of the annual salary. While they can be expensive, if you don’t have the temperament to go through all the trouble and if your budget permits, it will be well worth it.

6. Look for someone who is committed

Is the candidate serious about the job? Is he willing to learn and grow with your business? Or is he just passing through until something better comes along? Look for commitment from your candidates.Analyze their previous jobs and time spent at each to get a better idea of the employee’s work ethic and longevity, especially in similar positions.

Initially, it may seem difficult to find the right employee and you may fear hiring the wrong one. But with patience, commitment, thorough investigation, and little bit of luck, you increase your chances of hiring exactly the right person.

August 22nd, 2017

Posted In: Uncategorized

4 Social Media Tips to Grow Your Business

Today’s business world relies on the power of social media. In fact, a recent study conducted by the Internet Advertising Bureau UK claims that 80% of consumers would be inclined to make a purchase merely because of the company/brand’s social media presence.

Facebook posts, Twitter tweets, and even Snapchat stories – there is no end to the opportunities for entrepreneurs to create a strong online presence. However, to succeed in the social media madness,
you have to adopt a successful strategy that not only helps you attract more customers but also keeps you on top of the game.

Here are 4 social media tips that you can apply to your new or existing marketing strategy which in turn will assist you in reaching your business goals more efficiently.

Be Consistent

When it comes to posts, tweets, photos, and messages, make sure your posts are timed properly and consistent in nature and message. Before starting your social media marketing, make a plan regarding
what you are going to post and how often. Keep a set duration in mind as you shouldn’t go back and forth by posting every day for one month and only once the next.

Use All Social Media Platforms

Yes, Facebook has the most active users – 1.7 billion monthly to be precise – but that doesn’t mean that other platforms are not popular. Research suggests that while older individuals (age 65 and above) are
more inclined towards Facebook, the younger lot is experimenting with different platforms like Snapchat and Instagram.

If you want to be successful in social media, you have to join all the leading platforms and gear them toward the appropriate audience. Of course, if you are going to use different platforms, you have to use content that is optimized specifically for the platform you are using. For example, Instagram is all about images while Facebook requires posts, memes, and videos. On the other hand, you can do well with short but powerful messages on Twitter.


Blogging is a proven way to improve your social media strategy. For example, if you share your post on your social media account, you will have a higher chance of bringing readers back to your website.
Additionally, blogs can serve as a teaching platform where you can share knowledge about your product/service and company.

Keep a Balance

Your social media account (regardless of the platform you choose) is all about your business and should focus mainly on getting more customers. However, to be popular on social media you have to add a bit of fun to engage your potential clients. Simply put, you have to keep a balance between both and mix the fun side along with your professional front to boost the reputation of your business.

If you are looking to start up a business, part of your plan should involve your social media presence. In this day and age, branding is everything, so consider how you want your business to appear to the rest of the world and then get out there and sell it!

August 16th, 2017

Posted In: Marketing Tips for Franchisees

From Welfare to Billionaire – The Story of WhatsApp

from welfare to billionaire

Life has indeed come full circle for Jan Koum and Brian Acton. Being rejected by Facebook, the entrepreneur duo acquired $19 billion from the same company for the mobile messaging platform that has greatly impacted the telecom industry.

Yes, we’re talking about WhatsApp, the messaging app that has made communication affordable for users all over the world. One of the most popular mobile apps, WhatsApp currently has 800 million active users monthly.

The co-founders had to survive a lot of ups and downs in their lives, but the journey was worth it.

Who are Jan Koum and Brian Acton?

Jan Koum was 16 years old when he migrated to the U.S. from Ukraine with his mother in hopes of finding a better future. Unfortunately, the initial days in America were challenging for the family and they had to live off food stamps while taking on cleaning and babysitting jobs to pay the bills. According to Forbes, the family lived without electricity while trying to build a life for themselves.

But life’s hardships only made Koum stronger. Using manuals bought from local used book stores, he taught himself programming and computer networking. While studying, he worked for Yahoo, where he
met Brian Acton. The two quit their jobs in 2007 and travelled for a while but it was not until 2009 that inspiration for a new concept came to Koum’s mind.

Koum came up with the idea of WhatsApp after purchasing an iPhone and figuring that mobile applications would be the next big thing. At first he started the venture alone but soon persuaded Acton to join him. During this time, the duo applied for jobs at Facebook and Twitter but were rejected.

So they got a few friends to sponsor the app and between 2009 and 2015, WhatsApp saw significant growth. Ultimately, Facebook, the company that initially rejected Koum and Acton, purchased their app for a whopping $19 billion in 2014. At that time, the acquisition was the largest purchase made by Facebook in the company’s history.

Even though the idea of WhatsApp wasn’t new and users could get similar services through instant messengers like Facebook, WeChat, and Skype, it was free and user friendly. Users preferred WhatsApp to traditional SMS texting because it had no limits and no charges, offered encrypted messaging, and made sending photos and videos quick and easy.

What can we learn from the story of Jan Koum and Brian Acton?

  • Age doesn’t matter. Acton and Koum were 42 and 39 respectively when they entered the field. This age is considered ‘old’ for Silicon Valley but the businessmen remained persistent. In fact, Acton even claims that their ages were an advantage as they remained practical throughout the whole ordeal.
  • Persistence is the key to success. Acton and Koum both faced hardships. They lost money and were rejected at job interviews; however, they continually moved forward and came out on top through their hard work and dedication.
  • Passion matters. Although both partners had an idea in their mind, no one knew it would take off. As with any idea or product, there is always a chance of failure, but Koum was focused and determined to make his app a success.

According to Forbes, Acton now holds over 20% stake in Facebook while Koum owns 39.7 million Facebook shares. Koum also remains WhatsApp’s CEO and continues to be a part of Facebook’s group of

July 27th, 2017

Posted In: Uncategorized

Starbucks – from a small coffee shop to a successful brand

Whether it is the first thing in the morning or a quick visit between office hours, Starbucks is a sanctuary for many. The hugely successful brand has more than 21,500 stores operating in 64 countries worldwide and most of us are bound to find at least one in our vicinity.

Of course, once upon a time, the huge chain of cafes was a single shop that sold only coffee beans. How did the small shop transform into a huge chain? Let’s find out!

The story of Howard Schultz:

Building a successful brandBorn in Brooklyn, Howard Schultz, CEO of Starbucks, never imagined that he would be running a global coffee chain. However, from the time he was young, Schultz’s career path was very different from his parents.

His mom was a full-time housewife while his father performed a series of jobs as a truck driver, cab driver, and factory worker. Unfortunately, his father was involved in an accident when Howard Schultz was only seven. The Schultz family at that time had no other source of income, no health insurance nor were they eligible for workers compensation.

Despite the hardship, young Schultz focused on his education and graduated from Northern Michigan University. After graduation, he joined Xerox where he received initial sales training. Later, he took a job at Hammarplast selling European coffeemakers.

It was at Hammarplast where he had his first encounter with Starbucks when the company’s then owners ordered an unusually large number of drip coffeemakers. The compelling entrepreneur inside him flew to Seattle, where Starbucks was running four stores, to look into the matter.

Inspired by the owners’, Gerald Baldwin and Gordon Bowker, passion and their way of working, Schultz decided to join Starbucks. Of course, this decision was not easy as he would have to move across the country and face a pay cut, but he was optimistic that Starbucks would be good for him and vice versa.

The “epiphany”!

According to Howard Schultz, he had an “epiphany” while he was touring Italy as Director and Sales and noticed the coffee bar culture there. At that time, he was convinced that Starbucks should adopt the same way of serving cappuccino to their customers.

However, Baldwin and Bowker were not satisfied with Howard’s philosophy, so in 1985, Schultz left Starbucks to form his own company – II Giornale. II Giornale was so successful in its mission that it merged with Starbucks in just two years, making Howard Schultz the new CEO of Starbucks Corporation.

Apart from maintaining the quality of his venture, Howard Schultz has always made his employees’ well-being his first priority. Largely because of what he experienced during his father’s illness, he offers all his employees full health coverage.

The 63-year old CEO has a net worth of approximately $3 billion and is a true visionary when it comes to business acumen. As he says, being an entrepreneur is “what it means when your work truly captures your heart and your imagination.”

July 14th, 2017

Posted In: Uncategorized

How to Find Success as an Entrepreneur

Success doesn’t come easily. Ask any up-and- coming entrepreneurs and they are likely to tell you that they are reaching the heights of success with a lot of hard work, dedication, and persistence.

Usually, it takes a good bit of trial and error to figure out how to reach the top and avoid (or hop over) the obstacles, but some strategies can be applied to make your journey a bit easier.

These seven tips will help you find long-term success in your newly launched enterprise.

Have success in your next endeavor


What better model of dedication than Abraham Lincoln? I’m sure you are not going through the same struggles as he, but even after the failures and disappointment, did he give up? No! He persevered and finally found success at a late stage in his life.

Being passionate about your goals is important! When you have passion, you’re much more likely to persevere.


Success stories of entrepreneurs diving in and investing everything at once are rare. Risk management should always be considered in any business. Of course, this doesn’t mean that you stay in your comfort zone forever. Balance is vital and you should move with the changing market trends. But taking smaller risks in the beginning will help you absorb the losses more easily.


Never stop learning from your mentors, successful entrepreneurs, and even those who are running a similar business model as yours.

The global business world changes rapidly and entrepreneurs should not be caught off guard. They should learn to study and adjust according to business trends and continuously try to improve in their field.


All great startups begin with an idea. But the idea is useless if it is not put into practice.

Days will come when you will wish to just rewind some parts of your venture or take a relaxing vacation and forget all about it, but your work demands constant forward momentum and attention.


If you are planning to start your business, you have to work on THE PLAN. Allocate a time every day (experts recommend 90 minutes on average) and assess your business goals personally.

Research competitors. Utilize social media. Write sales letters. Connect with other entrepreneurs. Dedicate your time to your plan.


Building strong relationships is important for any entrepreneur. You are not only making a name for your brand but for yourself as well. So whether you are dealing with customers, employees, or fellow entrepreneurs, be courteous and professional, always projecting a business image of competence and success.


Always remember that it’s never too late to start! Successful individuals such as author J.K. Rowling and Reid Hoffman of LinkedIn started late in their lives. However, their life experiences made them wiser, which helped them make better business decisions, something lacking in most young adults.

Don’t let age stop you from pursuing your dreams. If you have good ideas, don’t hesitate to pursue them.

June 8th, 2017

Posted In: Uncategorized

Rags to Riches – How J.K. Rowling Found Success

Young and old, die-hard fans of Harry Potter are everywhere. The story of a young boy and his journey to the magical world captured the hearts of readers around the world. Regardless of how many times we read the books, we stay glued until Harry is safe from “He who must not be named.”

Of course, success never came easily for Harry and he had to go through much turmoil to overcome the obstacles facing him. The same applies to the author of the best-selling books, Joanne Rowling, aka J.K. Rowling, an entrepreneur in the truest sense of the word.

J.K. Rowling always loved to write and just like all fledgling entrepreneurs, she had a brilliant idea that she believed would catch on. But as soon as she started writing, she faced several personal setbacks, including her mother’s death and a divorce that left her with a baby daughter to raise alone.

In short, she had nothing – no job, no written product, and two mouths to feed. But entrepreneurs don’t believe in failure. She gathered up the courage and resumed work on her book while living off unemployment benefits.

After finishing three chapters, she sent the manuscript to several publishers but received rejection notices from almost every publisher in Britain in return. Finally, Bloomsbury Publishing Company gave her the green light to publish the complete novel, and that was only after the publisher’s daughter insisted that this book was better than the others her busy dad had passed off to her to read!

And the rest… is, well, history!

J.K. Rowling

The key is that Rowling didn’t lose hope and continued sending her manuscript despite hurtful, discouraging rejections. Her publisher was not especially convinced that the book would be a hit, ordering only 500 copies and insisting that Rowling get a day job to pay the bills. As we know, Rowling proved everyone wrong and today is known as one of the most successful female entrepreneurs in history.

Her book has sold over 11.6 million copies and she has grown a personal net worth of more than $1 billion. She has the distinction of being the first author in the world to achieve the billion dollar net worth target.

For all budding entrepreneurs, the story of J.K. Rowling has taught us to never believe in failure. Even after reaching rock bottom, Rowling did not stop following her dreams and even with limited resources, she continued to do what she believed in.

It’s important to note that once she achieved success, she did not stop. With so much money and fame, she could have continued writing about the same topics but she attempted several other endeavors where we saw her as an adult writer, amusement park designer, toy designer, screenwriter, and a TV writer.

There is much to be learned from the life of J.K. Rowling and the most important is perseverance. If you also have a dream, a passion, or even just an idea, don’t let the fear of failure stop you.

“It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all – in which case, you fail by default.” – J.K. Rowling

June 2nd, 2017

Posted In: Uncategorized

Traits of a Successful Entrepreneur

Starting a business requires a great deal of determination. With long hours and day-to- day challenges, entrepreneurs must think long and hard about their decision to strike out on their own.

entrepreneur opportunity at MKUSo how do you know if it’s for you?

Although there is no “one size fits all” theory for entrepreneurs and all are unique in their own aspects, there are some qualities that successful entrepreneurs share. The good thing is that these qualities can be sharpened, so it’s up to you to examine yourself and see how you can polish these strengths to become better business owners.

  1. Self-discipline: The most important quality for success in both your personal and professional lives is being disciplined. Just think how many times you have put off doing something or been distracted by your mobile or social media to the point of delaying an important project. Successful individuals are different. They don’t procrastinate and don’t sit still until they have completed the task at hand.
  2. Decisiveness: Strong entrepreneurs are confident about the decisions they make. They think through and process their options so the best decision can be made. They are fast, as well, in carrying out the decisions to bring success.According to a study conducted on behalf of LegalZoom, 91% of entrepreneurs are confident about their decision to start a business and are assured that they will make it big in less than 12 months.
  3. Competitiveness: Entrepreneurs enjoy a challenge and of course, they like to win! Well, they would have to since starting a business is one of the biggest challenges a person can undertake in their lifetime. A business is a constant war to do better than the competitors.Some healthy competition brings out the best in any business. If it weren’t for the competitive spirit of business owners, we wouldn’t see so many high-end brands of smartphones and gadgets.
  4. Flexibility: It is one thing to be determined towards your goals but one also has to show some flexibility towards clients and market needs. Successful entrepreneurs have to welcome any changes that come their way and adapt in order to satisfy clients and market needs.Take for example the company Eone which came up with a wristwatch exclusively for the blind and featured braille. However, upon finding out that the blind didn’t like the attention bought to their disability, the owner trashed the initial idea and developed a watch that could be worn by everyone.
  5. Preparedness: Not every entrepreneurial venture results in success – unfortunately some can take a turn for the worse. The failure rate in an entrepreneurial venture is very high and even the most famous entrepreneurs weren’t successful in their first (or even second and third) attempt. The key is to know when to quit and start over again.Everyone from Bill Gates to the owner of Fed Ex failed several times in their academic pursuits. Same goes for the owner of Amazon who attempted to carry out many failed ideas before Amazon became a household name.
  6. Passion: Nothing can be achieved without passion. Entrepreneurs have the passion for working. In fact, they genuinely love their work. They willingly put in extra hours at work and are always reading or researching ways to make their business better and more successful.
  7. Strong Leadership Skills: Although the idea behind the startup is yours, there is no way you can reach your goals single handedly. To build a successful venture, entrepreneurs need a team.How well you handle the team is dependent on your leadership skills.

What skills do you think are most important to business success? Do you possess the skills that are required to become a successful entrepreneur? Let us know in the comments below!

May 26th, 2017

Posted In: Uncategorized

What Sets Montessori Preschool Apart

If you are new to Montessori education, you may wonder what makes it different from traditional preschool programs.

Of course, the goal of both Montessori and traditional preschools remains the same – to provide children with a learning experience. However, there is a significant difference between the learning experiences each school provides and the methods they implement to reach this goal.

A changed environment:

What makes Montessori Kids Universe different from traditional preschool programsMontessori classrooms are prepared in advance according to each child’s requirements. This includes student-centered lessons and activities where children are allowed to choose their work location, activities, and the duration as well.

Montessori differs from the traditional mindset that all children learn in the same way at the same pace. Instead, Montessori certified teachers observe each child and create a lesson plan according to his or her way of understanding.

Upon entering a Montessori classroom, the first thing you will notice is that it looks nothing like an ordinary classroom where children are all seated at their allotted desks listening to the teacher as she explains the day’s activity. Instead, you are likely to see some children sitting in groups, a few working independently, and some clustered around the teacher working on different concepts and activities.

Age group:

In Montessori classrooms, grade levels are flexible and children are placed in mixed age groupings, i.e. 0-3, 3-6, 6-9, etc. This creates an environment where younger children learn from older children, and older children learn much more deeply through teaching and explaining concepts to others.

Encourages self-esteem:

The Montessori Method is based on the belief that children’s self-esteem comes from an internal sense of pride in their own accomplishments while in a traditional classroom setting, children’s self-esteem is raised through external judgments. Internal motivation drives the Montessori classroom and sets the tone for taking responsibility for one’s own learning.

The love of learning:

While traditional preschools aim to complete their respective curriculum in the given time frame, the goal of a Montessori school is to move at the ideal rate for each child. Children are there to learn not because it’s mandatory to do so, but because they want to be there, challenging themselves and reaping rewards and personal gratification.

The Montessori teaching method was created by Dr. Maria Montessori and is based on a careful study of how children learn while traditional methods of teaching are… well… traditional.

If you are interested in learning more about the Montessori Method, visit us at Montessori Kids Universe and see the difference in action.

April 24th, 2017

Posted In: Uncategorized

Why Texas? Advantages of Doing Business in the Lone Star State!

Thinking of purchasing and opening your own business? Why not consider the state of Texas where business opportunities are thriving for entrepreneurs in all industries. The state, home to over 50 Fortune 500 corporate headquarters, has the second fastest growing economy in the USA.

Advantages of doing business in TexasTexas has been named “Best State for Business” by CEO Magazine for the last 12 years. Additionally, CNBC has ranked Texas as the “Best State for Infrastructure” and “2nd Best State for Business.” Forbes.com, Site Selection Magazine, and Business Facilities have also honored the Lone Star State with various accolades during the past few years.

With so much to offer, Texas should be your number one choice for a new business venture. Read on to find out more benefits of doing business in Texas.

Fastest Growing Cities:
Although, New York remains the fastest growing city of America – Houston, Austin, and San Antonio rank in the top 5 fastest growing U.S. cities. People from all over the world migrate to the large state every year as it offers:

  • The lowest unemployment rate
  • Affordable real estate
  • Quality education
  • First-class transportation
  • Diverse culture
  • Centralized location
  • No personal income tax liability

To handle the growing population, grocery stores, gas stations, restaurants, schools, and hospitals/clinics are needed at every nook and corner, giving way to new business opportunities along with employment probabilities.

Low Taxes:
Residents of Texas do find the property tax somewhat on the high side. However, this is more than balanced out by the fact that Texas has NO personal income tax, which is very favorable for those working in the cities of Texas.

On the business front, the tax for most businesses is 1.0% but the rate decreases more (and even becomes nonexistent) for small businesses whose revenue does not exceed a certain threshold.

The tax liability also declines for businesses and their owners when they are caught making good business choices. These include putting another Texan to work, paying off health insurance, or initiating a pension plan.

Supportive Environment:
Another benefit of doing business in Texas is the supportive environment the state offers. Most business owners belong to different organizations that provide assistance in the opening, relocating, and expanding of business in the state.

The Time is now!!
The time to invest in Texas is now while the cost of opening a business is low compared to other states.

Trey Bowles, the founder, and CEO of The Dallas Entrepreneur Center said, “Texas is very much a “can do” state and the number one state to do/start a business.”

So what are you waiting for? With Texas having so much to offer, there should be no delay in opening the doors of your new business in the Lone Star State.

April 11th, 2017

Posted In: Uncategorized

The Benefits of Owning a Franchise

“Oh, so you are buying a business-in- a-box?”

“Everything is set up; you just have to pay a price and follow the rules.”

“Buying a franchise is less risky than starting your own business from the ground up.”

These are just some of the comments you are expected to hear when you consider purchasing a franchise rather than starting your own business venture from scratch.

It’s true that when you purchase a franchise, the risk of loss and failure is greatly reduced. Someone has already done the hard work and established a successful venture. You just have to add your expertise along with the financing.

Benefits of Owning a Montessori Kids Universe FranchiseHowever, just like everything worth doing, owning a franchise takes hard work and dedication. The difference is that if you do your part, the franchise will do the rest to increase your chances of success.


Brand Recognition:

The biggest advantage of owning a franchise is brand recognition. Most franchises are well-established and have a strong customer following. Owning a franchise instead of starting a new venture saves you a lot of time and effort.


Franchise owners, as well as their staff, are provided full training and support from the corporate heads. This allows the franchisee to set up and run the business to the best of their ability.

Real estate:

It is important to secure a good location for any business. Franchisors provide full real estate assistance to interested entrepreneurs so they can find the right location and secure the best deals on the site.

Marketing tools:

Franchisors have marketing plans, campaigns, and tools all ready for buyers. With these in hand, you will have no trouble getting your name out to the local public. You can also expect a grand opening of your business supported by the entire franchise team.

On-going support:

Franchisees receive continuous support from the franchisors – newsletter, visits by the representatives, regular meetings, and training opportunities. And In case you hit a rough spot during your venture, you can always call on the company heads and seek help. They will leave you rest assured that you are not alone.

The choice is yours!

Although, you will be required to follow the rules of the company, buying a franchise is the easiest and safest way to become business owners. Some studies show that franchises have a success rate of almost 90 percent while only 15 percent of newly launched independent businesses are successful.

The idea may be someone else’s but if you have what it takes to flourish, then investing in a franchise is your best option.

March 28th, 2017

Posted In: Uncategorized

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