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How to find balance between startup and family life

Entrepreneurship is not easy! In fact, it’s a daunting and time-consuming task. To ensure its success, you must devote all your time, attention, and effort towards your business. In simple words, it means sacrificing personal commitments and putting in extra hours during the weekends as well as holidays. But what about business owners who also have family responsibilities? How do they juggle time between their work and household? Is entrepreneurship only for the single and young?

Family outside

According to Pew Research, more than 50% of American parents agree that it’s difficult to find balance between work and their family. Another survey reveals that family pressure for time and money is one of the leading reasons entrepreneurs are unable to concentrate on their work.

Balancing family and startup life is tough. However, work and relationships are both important aspects of life and one has to keep equilibrium between them to avoid any conflicts. To help you out, here are some tips to find a much-needed balance.

1. Be organized

Staying organized is one of the best ways to keep balance in both personal and professional life. Create a to-do list each morning and carefully plan your day. Prioritize each task but make sure family commitments and school meetings stay on the calendar no matter what.

2. Keep your family in the loop

Share your schedule with members of your family so they are aware of your whereabouts during the day. Post it on the fridge or send out digital calendars. It is also a good idea to share the same timetable with members of your staff so they also don’t press for your time when you are busy with your family. Ensuring proper communication with both personal and professional members will eliminate arguments and make everyone more understanding of your life goals.

3. Keep a night aside for family

You might not be able to join your family for dinner every night or read stories to your 3-year old during bedtime. But make a habit of keeping a night aside for family where you can do some special activities. A quiet dinner, movie night, or even a computer game night ensure that you share quality time with your children.. This will let them know that even though you are not with them for after-school activities, there is a night when everything stops especially for them.

4. Spend time with your partner

Reserve some time for you and your partner sans the kids as well. This will strengthen your relationship and make you less guilty the next time you put in extra hours at work, leaving your significant other to look after domestic responsibilities.

5. Take care of yourself

In the midst of juggling between work and family, don’t forget your own well-being. Take time out for yourself during the day. Go to the gym, get a massage, or even go shopping if it helps renew your energy. And of course, make sure you eat healthy, drink plenty of water and get at least 8 hours of sleep each night. Treating yourself well will keep you more ready to face the challenges of both the personal and professional world.

Final thoughts

Juggling family and work is not impossible. It may seem challenging but with proper organization and support, you too can become a successful entrepreneur and have an ideal family life.

December 8th, 2017

Posted In: Marketing Tips for Franchisees

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Best Career Advice from Top CEOs

While many of us take advice with a grain of salt, the advice of successful individuals can be enough to motivate and inspire us. Whether you are starting a new job or gearing up to launch your own business, chances are you are all ears for some good advice. And who better to dish out tips than the most successful individuals out there.

Below we have rounded up some of the best and most useful tips from the most highly successful CEOs, entrepreneurs, and business leaders out there? Here’s what to do if you want to make it to their tier:


Set clear goals

“Setting a goal can be daunting,” says Robert Herjavec, the multi-millionaire owner of the Herjavec Group, a cybersecurity company. “It means you are taking a chance that might result in failure.”

Of course, many business owners and entrepreneurs don’t set expectations. However, Herjavec says, “Even successful ones don’t want to set expectations in case they don’t reach them. But failure only comes when you don’t try. Setting and working toward a goal will empower small business owners to achieve their potential. I know because I’ve done it.”

A Harvard goal-setting study also revealed that people who wrote down their goals are likely to be 10 times more successful than those who don’t have any written plan.

Be passionate

Starting a new business is scary and the developmental process is undoubtedly challenging. At times, the budding business owners feel that it is impossible to succeed in the vision they have created. However, if the intuition feels right in your heart, then allow yourself to go in the direction. Instead of worrying and limiting yourself, ask “What can I learn from this?””, and “What do I really want?” Being positive and staying motivated will help you achieve your goals faster. about your goals will move anything overtime.

Curt Richardson, founder of OtterboxOtter box, saidalso comments, “Understand who you are and what you want. That’s not about money or things; it’s about what’s in your heart. I always knew I’d be an entrepreneur, but I didn’t find success until I got to the core of what I really wanted to build, which was a company that does well so it can do good.well.””

Don’t work for money

Tim Cook, the CEO of Apple who has a passion for technology, has advised many times: “Don’t work for money— it will wear out fast, or you’ll never make enough and you will never be happy, one or the other.There’s a big difference between loving to work and loving the work. And there’s a big difference between whether you fall in love with some work that is just for profits or revenues versus work that is in the service of others.”

Embrace failure

Failure is a part of business. Unfortunately, nine out of 10 startups will fail in their first year while only half of the businesses started survive till their fifth year. However, “rather than letting failure define them, the most successful people recognize when they make a mistake and think about what they can learn from it,” says Katia Beauchamp, co-founder and CEO of Birchbox, a health and beauty subscription box company.

Looking back in history, it’s not hard to find business failures. There was the time when Walt Disney faced major financial setbacks and as a result, was $4 million in debt. However, a great idea in the form of “Snow White and the Seven Dwarfs” became a major hit and helped the company come out of bankruptcy.

We are also familiar with the story of Steve Jobs, who after attempting a failed idea of starting a computer business, learned how to make software that later led him to create a new start-up known as Microsoft..

And in the end…the main thing that will get you where you want to be is “work, work, and work.” As Daymond John, “Shark Tank” star says, “Get up before everybody, go to sleep after everybody, and work. That’s it.”

October 9th, 2017

Posted In: Marketing Tips for Franchisees


4 Social Media Tips to Grow Your Business

Today’s business world relies on the power of social media. In fact, a recent study conducted by the Internet Advertising Bureau UK claims that 80% of consumers would be inclined to make a purchase merely because of the company/brand’s social media presence.

Facebook posts, Twitter tweets, and even Snapchat stories – there is no end to the opportunities for entrepreneurs to create a strong online presence. However, to succeed in the social media madness,
you have to adopt a successful strategy that not only helps you attract more customers but also keeps you on top of the game.

Here are 4 social media tips that you can apply to your new or existing marketing strategy which in turn will assist you in reaching your business goals more efficiently.

Be Consistent

When it comes to posts, tweets, photos, and messages, make sure your posts are timed properly and consistent in nature and message. Before starting your social media marketing, make a plan regarding
what you are going to post and how often. Keep a set duration in mind as you shouldn’t go back and forth by posting every day for one month and only once the next.

Use All Social Media Platforms

Yes, Facebook has the most active users – 1.7 billion monthly to be precise – but that doesn’t mean that other platforms are not popular. Research suggests that while older individuals (age 65 and above) are
more inclined towards Facebook, the younger lot is experimenting with different platforms like Snapchat and Instagram.

If you want to be successful in social media, you have to join all the leading platforms and gear them toward the appropriate audience. Of course, if you are going to use different platforms, you have to use content that is optimized specifically for the platform you are using. For example, Instagram is all about images while Facebook requires posts, memes, and videos. On the other hand, you can do well with short but powerful messages on Twitter.


Blogging is a proven way to improve your social media strategy. For example, if you share your post on your social media account, you will have a higher chance of bringing readers back to your website.
Additionally, blogs can serve as a teaching platform where you can share knowledge about your product/service and company.

Keep a Balance

Your social media account (regardless of the platform you choose) is all about your business and should focus mainly on getting more customers. However, to be popular on social media you have to add a bit of fun to engage your potential clients. Simply put, you have to keep a balance between both and mix the fun side along with your professional front to boost the reputation of your business.

If you are looking to start up a business, part of your plan should involve your social media presence. In this day and age, branding is everything, so consider how you want your business to appear to the rest of the world and then get out there and sell it!

August 16th, 2017

Posted In: Marketing Tips for Franchisees