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4 Social Media Tips to Grow Your Business

Today’s business world relies on the power of social media. In fact, a recent study conducted by the Internet Advertising Bureau UK claims that 80% of consumers would be inclined to make a purchase merely because of the company/brand’s social media presence.

Facebook posts, Twitter tweets, and even Snapchat stories – there is no end to the opportunities for entrepreneurs to create a strong online presence. However, to succeed in the social media madness,
you have to adopt a successful strategy that not only helps you attract more customers but also keeps you on top of the game.

Here are 4 social media tips that you can apply to your new or existing marketing strategy which in turn will assist you in reaching your business goals more efficiently.

Be Consistent

When it comes to posts, tweets, photos, and messages, make sure your posts are timed properly and consistent in nature and message. Before starting your social media marketing, make a plan regarding
what you are going to post and how often. Keep a set duration in mind as you shouldn’t go back and forth by posting every day for one month and only once the next.

Use All Social Media Platforms

Yes, Facebook has the most active users – 1.7 billion monthly to be precise – but that doesn’t mean that other platforms are not popular. Research suggests that while older individuals (age 65 and above) are
more inclined towards Facebook, the younger lot is experimenting with different platforms like Snapchat and Instagram.

If you want to be successful in social media, you have to join all the leading platforms and gear them toward the appropriate audience. Of course, if you are going to use different platforms, you have to use content that is optimized specifically for the platform you are using. For example, Instagram is all about images while Facebook requires posts, memes, and videos. On the other hand, you can do well with short but powerful messages on Twitter.


Blogging is a proven way to improve your social media strategy. For example, if you share your post on your social media account, you will have a higher chance of bringing readers back to your website.
Additionally, blogs can serve as a teaching platform where you can share knowledge about your product/service and company.

Keep a Balance

Your social media account (regardless of the platform you choose) is all about your business and should focus mainly on getting more customers. However, to be popular on social media you have to add a bit of fun to engage your potential clients. Simply put, you have to keep a balance between both and mix the fun side along with your professional front to boost the reputation of your business.

If you are looking to start up a business, part of your plan should involve your social media presence. In this day and age, branding is everything, so consider how you want your business to appear to the rest of the world and then get out there and sell it!

August 16th, 2017

Posted In: Marketing Tips for Franchisees